Last year I was asked to re-make a trailer for the international release of the film “To Kill Pinochet”, directed by Juan Ignacio Sabatini.
Here’s the trailer they had:
And here’s the trailer I made for them:
Trailers are the single most important marketing tool any film has.
Audiences are constantly bombarded with a million choices. They have to decide in a matter of seconds if they are interested in the movie before them. A good trailer helps them make that decision.
A trailer is a promise you make to your audience: If you, the audience member, give us a couple of hours of your time, this is what we promise in return…
Maybe it’s the compelling characters, maybe it’s an irresistible premise, maybe it’s simply a good time and a few laughs. No matter the genre or style of the film, a good trailer always has one goal in mind: getting you excited to see this movie.
A good trailer is what bridges the divide between the film we’re about to release and the audience we hope will find it and connect with it – dare I say, share it even?
If you need a trailer for your upcoming project, have any questions regarding the process or you’d just like to say hello, feel free to write me an email: tomas.bianchi@gmail.com
Hello! My name is Tomás Bianchi. I'm a filmmaker and freelance editor & postproducer, and I've worked in postproduction for over a decade. My focus is on story and narrative construction. I've specialized in ads, trailers, docs and other short-form content, while also dabbling in long-form media like feature films and episodic tv series. Above all, I enjoy collaborating with my clients and helping them find the best way to tell their stories.
You can see more of my work on my website.
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